The concept of digital business transformation is not new. It is found in all media dedicated to digital and new technologies. However, it still gives rise to misunderstandings and preconceived ideas within the company itself. Digital transformation is not just the adoption of new digital tools in the company. Nor is it a passing trend that we should simply follow. More than an adaptation process, it is actually a question of fundamentally transforming oneself, strategically, and in the long term. Little by little, encouraged by mandatory standards such as the GDPR, companies have become aware that this transformation is no longer an option., whatever their size, activity and market. The growth prospects are exponential in view of the opportunities represented by the analysis and processing of data, the use of the cloud in business, the automation of business processes… in the service of customer experience, employee productivity and of the overall performance of companies.
What is digital transformation?
Digital transformation does not only imply a digitization of tools within the company, but a strategic overhaul to adapt to the new uses of customers and partners. Custo The digital transformation of businesses: why and how?
DECEMBER 21, 2021mer demands are anticipated, thanks to data analysis. Their experience and satisfaction are improved. Employees work more agile, efficiently and in better conditions . Digitalization accelerates exchanges with partners. Finally, digital transformation allows the company to remain competitive compared to its competitors , or even to get ahead of them. Concretely, digital transformation facilitatesreal-time communication , mobility by removing geographical constraints, unprecedented knowledge of customer and market expectations thanks to data, automated and more agile business processes and even easier access to information . The strategic orchestration and concrete implementation of digital technologies therefore take place in all areas of the company, and at all levels. As a result, the financial gains are very tangible, with increased productivity, unprecedented agility and increased knowledge of customers and partners which makes it possible to better satisfy them.
The role of the cloud in digital transformation
The cloud has become one of the first areas of investment for companies in their digital transformation. Indeed, Cloud innovation is transforming the company’s working environment, access to its data and the work performance of its employees. Work becomes collaborative and agile within the company, between employees and with partners. The company’s resources are accessible instantly, centrally and remotely, facilitating the mobility of teams and the speed of intervention and interaction with all stakeholders external to the company. Data protection and security challenges, propelled by regulations such as GDPR and the Cloud Act, encourage companies to equip themselves with private Cloud solutions , tailor-made and fully controlled. > Consult the short guide to Cloud computing for beginners
Enterprise Content Management (ECM), the keystone of digital transformation
According to Gartner, “ECM is used to create, store, distribute, search, archive and manage unstructured content (such as scanned documents, emails, office documents, images) and enable the company to circulate this information effectively to employees who need it, when they need it.” With the proliferation of data and information produced on a variety of platforms, it is imperative for the company to control its data and facilitate access to it by its employees . At the same time, it is also essential to automate repetitive and time-consuming tasks related to the processing of this information and documents. The ECM strategy(Enterprise Content Management) therefore makes it possible to manage both the company’s content and business processes. The combination of Workflow and Case Management makes it possible to manage both the company’s content and business processes, serving its performance. > Consult the Case Management guide applied to company strategy Synonymous with new ways of working, managing information, data and the company’s business processes, digital transformation is a fundamental change that involves everyone the actors, and all the values of the company, and who therefore benefits from being supported throughout their sustainable transition. * Enterprise Content Management – ECM, a key element to succeed in your digital transformation – Hyland, 2017
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