Do you want to get more views on YouTube? Obviously. You are a human being with emotions and a deep desire to share your video with the world. It’s completely natural.
Even today, YouTube remains the most popular video-sharing social network in the world . It records more than 14 billion visits per month – much more than Facebook, Wikipedia, Instagram or even Amazon. 62% of American adults visit YouTube every day (we’ll stop there, but if you’re a fan of numbers, more than YouTube statistics await you in our article on the subject).
In this guide, we’ve put together lots of easy-to-apply tips that will help you increase your brand’s reach on YouTube . We’ll also show you more sophisticated techniques used by pros to boost their views on YouTube.
Bonus: Use our free calculator to quickly find out your engagement rate . Calculate it post by post or for an entire campaign, for any social network.
What is a view on YouTube?
YouTube counts as a view any video intentionally started by a user on their device and watched for at least 30 seconds. It’s simple, right?
If a user watches your video several times, additional views will be added to the counter. Warning: don’t try to trick the system by constantly refreshing the page, YouTube will eventually notice.
YouTube analytics data is only refreshed once a day or even every other day
In total, more than 694,000 hours of video are played on YouTube every minute around the world . Want to stand out from the crowd and grab the attention of some of these users? Follow our advice.
1. Make sure your YouTube account is up to date
- Go through the basics of YouTube and check that you haven’t forgotten anything. Check out our list of tips for getting started on YouTube , then return to this article for our more advanced strategies.
A consistent visual identity (for your icon, YouTube channel banner , etc. – like in the Architectural Digest magazine example below)
2. Focus on your market segment (and ideal audience)
If you’re looking to optimize your YouTube marketing strategy , clearly and rigorously define your goals – as well as the type of content that will help you achieve them.
Remember that your videos don’t necessarily have to appeal to everyone, but to very specific people: your audience.
For example, the YouTube channel L’oeil du paddock only talks about Formula 1 – nothing about Formula 2 or other motor sports. The videos cover different subjects linked to the F1 championship (technological innovations, driver performances, controversies, etc.). The channel seems to have found its audience since it has more than 60,000 subscribers in barely a year and a half of existence.
Pro tip: have you identified the different profiles making up your audience ? These profiles are sort of Dungeons and Dragons characters, but in a professional version.
3. Do your research and improve your video rankings
It’s true, YouTube is a social network. But it is also a search engine. One of the best strategies to get more views on YouTube remains to focus on YouTube SEO, that is, to optimize your videos for search.
In other words, when your ideal viewer types in your chosen keywords, your video should be among the first results displayed. To achieve this, you need to know what your audience is looking for. Tutorials? Inspiring videos? Just entertainment?
Ranking well in search results is the best way to attract new viewers and not limit yourself to your subscribers and people already interested in your channel (we’ll talk about them a little later).
It’s simple: do your research. Use a tool like Google’s Keyword Planner (you’ll need to create a Google Ads account for this) to do two things:
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