Developing an SEO strategy is, unsurprisingly, the best way to achieve your goals. Too many content creators make the mistake of jumping into the web blindly, without a real plan of attack.
As you can imagine, we cannot expect miracles if we do not mobilize the right resources or the right actions. Especially since SEO requires both human (content creation) and technical (optimization of your site) resources.
We therefore advise you to formalize these points:
Set specific objectives to achieve via your website or blog: traffic, conversion, positioning, etc. What do you want to accomplish concretely? Having a more precise idea of all this will help you better target your SEO efforts.
Study the relevant keywords on which to position yourself , remembering that the best SEO opportunities do not necessarily come from the most popular and competitive queries. Be interested in longer keywords (long tail) but also more precise and targeted in your field.
Carry out a technical audit of your site : what needs to be improved, added, deleted? If you can use SEO tools for help, you can also entrust this part to a qualified service provider who will be able to tell you all the relevant actions to carry out on your website.
Design your content only for Google
Content creation is one of the main ingredients of good natural SEO . It is the content that nourishes your website and attracts visitors interested in your theme and the subjects you cover. And for that, it must obviously tick certain criteria imposed by Google and search engines in general.
That said, don’t make the mistake of designing your content just to please Google . Because it is indeed humans who will consume it and appreciate it (or not). We quickly notice poor quality content that is only there for traffic: keyword stuffing, articles without any structure, 3 km paragraphs, no care taken in reading, etc.
If you want to create good content , keep your target in mind : the person to whom you want to provide value . And with the following optimization tips, your content will naturally be adapted to search engins!
Do not optimize title, meta and image tags
! Certain data must be absolutely filled in and taken care of so that your content is visible to Internet users . This information is in fact found on the SERP (the results page displayed by Google or any other search engine).
The Title tag (or meta title), i.e. the title of your web page displayed in the results. It is to be differentiated from the title tag within your content itself (H1 tag), and its optimal length does not exceed 60 characters (so as not to be truncated).
The meta-description , the short summary of your content that will make an Internet user want to click. Be careful not to exceed 155 characters so that it remains fully readable.
For these two previous elements, it is better to make sure to display the main keywords of your content, while being attractive to potential visitors!
The ALT tag of your images , the description of the visuals for robots and visually impaired people. This text is not normally visible, but it also contributes to the referencing of your images on the web (so we don’t forget the keywords).
If social networks are part of your freelance development strategy , know that you can also take a look at Open Graph tags . Some of these, including the og:image tag , allow you to control how your content appears when shared by others on networks. As you can imagine, it’s important for generating traffic !
Do not include structured data on your website
Structured data refers to a set of information provided in a specific format and given to search engines to correctly interpret a website. In short, they give Google key information that it can read to understand content, its context, its typology , etc. They are therefore different for a blog article or a product sheet, for example!
More concretely, structured data is nothing more and nothing less than a snippet of code on a web page , containing tags and text. Note that they are also used to correctly display your content in Google’s enriched results (for example a knowledge graph containing a description, a title, links, etc.).
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